April 2012

Time for a holiday ?

30 April 2012
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A new commercial for Thomson Holidays hit our screens over the festive season. Like most holiday companies, Thomson think that the moment we’ve polished off the turkey sandwiches our thoughts turn to going somewhere exotic. For the vast majority of the UK they’re probably right, but will this ad convince them to book their big [...]

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Sheer Madness

5 April 2012
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In the weird and wacky world of advertising, it staggers me how many ideas that look good on paper become fatally flawed in execution. The current campaign for lager brand Kronenbourg 1664 is a case in point. It’s classic advertising by numbers. Think of a tagline that captures the brief – in this case ‘slow [...]

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