Music and Marketing in Perfect Harmony
Music engages and connects with diverse audiences in a way no other form of communication can. Whatever the style or genre, music makes strong connections and creates lasting memories.
Music’s influence in advertising isn’t new. We all remember doing the “Shake and Vac” and singing along to those “tasty, tasty, very, very tasty” Bran Flake commercials. More recently Nokia, Intel, Direct Line and McDonalds have used sonic logos to drive recall and association and brands like John Lewis have created huge emotional connections with consumers through using existing music tracks or famous artists.
Bands and Brands builds on these past successes in a unique way, by creating new partnerships with breaking artists set to take the music world by storm, and activating them through original content that allows brands to forge even stronger emotional connections with their customers.
Music fans are not just consumers of music and your brand, they are now producers, participants, members, introducers and can become promoters of your brand. The reality is music fans are at the heart of social media, hanging out tweeting about their favourite song, where they heard it, how they heard it, posting concert photos on Facebook and Flicker, sharing music on Soundcloud, video on YouTube and sharing content that their favourite brands have given them access to. Every day music fans are discovering new ways to share, find and enjoy their favourite music and broadcast their findings to a global audience 24 hours a day, 7 days a week, 365 days a year.
We will put you at the heart of those conversations, by creating associations with breaking artists at the right time and in the right places. Bands and Brands will create a space for your Brand to take ownership of around music and breaking music. We will create, build and share for you relevant, interesting content that will turn your customers from apathetic consumers into engaged, happy customers who are fans of your brand.
By using new music and new artists, we can also avoid any negative associations individuals may have about a certain record or artist in the past, and forge new associations in partnership with relevant brands instead. Not only making emotional connections but through experiences and repetition, neural connections are made and strengthened over time. These are stronger still because for the consumer the brand is associated with the band’s music right from the start of their career. As a consequence the two grow their fan bases together - whilst still retaining their individual identities.